A practical framework for brands navigating Universal Commerce Protocol (UCP)

Liya Dashkina 1/23/26 Liya Dashkina 1/23/26

A practical framework for brands navigating Universal Commerce Protocol (UCP)

By Liya Dashkina, FashionTech Middle East

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Smart Glasses Finally Make Sense… and Why the Middle East Is Poised to Lead the Retail Revolution

Liya Dashkina 10/6/25 Liya Dashkina 10/6/25

Smart Glasses Finally Make Sense… and Why the Middle East Is Poised to Lead the Retail Revolution

By Liya Dashkina, FashionTech Middle East

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Luxury Meets Biometrics: Why Smart Rings Are the Next Big Fashiontech Frontier

Liya Dashkina 9/17/25 Liya Dashkina 9/17/25

Luxury Meets Biometrics: Why Smart Rings Are the Next Big Fashiontech Frontier

By FashionTech Middle East

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AI Search & E-Commerce: How to Make Your Ad Spend Work Smarter, Not Harder

Liya Dashkina 9/9/25 Liya Dashkina 9/9/25

AI Search & E-Commerce: How to Make Your Ad Spend Work Smarter, Not Harder

By Liya Dashkina, FashionTech Middle East

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DPP Uncertainties: A Survival Guide for MENA Fashion SMEs. Digital Product Passport PART 2

Liya Dashkina 7/24/25 Liya Dashkina 7/24/25

DPP Uncertainties: A Survival Guide for MENA Fashion SMEs. Digital Product Passport PART 2

By FashionTech Middle East

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Why Middle Eastern Fashion Brands Can’t Afford to Ignore the EU’s Digital Product Passport (DPP) PART 1

Liya Dashkina 7/8/25 Liya Dashkina 7/8/25

Why Middle Eastern Fashion Brands Can’t Afford to Ignore the EU’s Digital Product Passport (DPP) PART 1

By FashionTech Middle East

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